B2B Marketers: What Do You Want to Read & Learn About?

Hello fellow B2B Marketer:

There’s tons of content out there, but are you getting the information and knowledge that matters?

The first step to creating great content is knowing what people are interested in. It’s also about covering what’s missing and what’s not being said.

This forum seeks out your advice, interest and vote on what you’d like to read and learn about in the field of B2B marketing and business development.

Suggest topics that should be covered and vote for others that interest you. My promise in return is to create and/or source content that will help you become a more informed and successful B2B Marketer.

Chris Herbert
Principal & CMO, Mi6

www.mi6agency.com
Twitter: www.twitter.com/b2bspecialist
Profile: www.google.com/profiles/B2Bspecialist

I'd like to read & learn about...

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    1. Defining Value in the B2B Relationship

      This post will outline, based on my experience and input from others, a process you can follow in order to create value in your B2B business relationship with customers and prospective customers.

      The post will propose a "value equation" that will be shared with readers for input and constructive criticism.

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      • Is There Context to Your Communications?

        Are you getting/sending mixed messages from companies? I've witnessed first hand where marketers and business developers send automated messages that they believe are the natural "next step" in building a relationship with me and my company. These "predicted" touchpoints usually assume that I'm on some path to buy something from them.

        I'm of the mind that predicting communications and automating is impersonal and off putting.

        This blog post will focus on this. I'll also share my concerns about how "stock" communications can damage a B2B relationship.

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        • Are Canadian's Anti-social?

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          • Marketing ROI vs. Marketing Accountability

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            • What Exactly is a Lead?

              This post will provide my thoughts on how B2B companies, particularly hitech companies, should define a lead. This will include a "universal lead definition" framework.

              Feedback and constructive criticism will be encouraged and accepted.

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